Certification boosts confidence in the company by employees Employees, yourself included, appreciate and respect companies that seek to hire quality by choosing certified candidates. The employer that provides you the opportunity to increase knowledge, improve performance, and become a more valuable professional also strengthens your confidence in the company. There is a direct ratio between confidence in the company and job performance. IT individuals also feel pride when their employer promotes leading-edge skills and knowledge by means of certification programs. Extensive evidence suggests that individuals who feel pride in where they work and who they work for engage more productively in their assignments.
Certification attracts quality job candidates. Certification attracts candidates best qualified for the positions available. As in any field, quality IT candidates gravitate to companies that offer training and development opportunities. Companies that encourage employees to learn, to grow, and to expand their skills and abilities inevitably earn high marks from existing and potential employees. Opportunities such as professional certification can make an employer more attractive than its competitors.