How to Sell as-a-Service


Introduction to APEX

In today's day and age, customers are looking for more flexibility in how they acquire and deploy technology.  As-a-service delivery models promise to revolutionize the technology market, allowing customers to acquire IT at the speed of their business, as they grow.  APEX is Dell Technologies’ breakthrough portfolio of as-a-Service offerings that simplify digital transformation by increasing IT agility and control.

Access the APEX Strategy Sales Overview course for more information:




APEX for our Partners 

To help explain how our Partners benefit from APEX, access the Partner Value Proposition and Go-to-Market course focused on Partners and APEX.



How to have the "as-a-Service" conversation with customers

Dell Technologies processes and stores more data and resources than any other technology company on the planet. Our customers and partners know this well. They have told us they want to consume this technology differently, to suit their own desired business and financial outcomes.

Access the APEX Financial Selling Introduction course for more information:



Prepare for the cloud conversation with customers

Cloud has become a language that every customer uses and includes as part of their standard IT operations. Our customers today face an overwhelming number of choices while navigating this landscape to align capabilities and offerings to their specific challenges and desired outcomes. In this course, we’ll describe the current cloud market trends and landscape and prepare you to talk cloud with various roles in the business.

Access The Cloud Opportunity and Landscape course for more information.


Additional Information

  • If you find an opportunity around APEX Cloud Services or APEX Data Storage Services, use these documents to understand what needs to be done for the referral process:

                Referral Process for Solutions Providers

                Referral Process for Distributors


  • Dell Technologies created a four-part webcast series exclusively for partner sales and marketing teams, in conjunction with industry guru Bruce Stuart, co-founder of Channelcorp Management Consultants, Inc. Dell expects this series will help you understand global market changes, the impact these changes are having on your customers, and what you should do to protect and grow your sales and pipeline. Being able to offer solutions to your customers in an as-a-Service delivery model is key to your long term success.