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  • Selling as a Service
  • Curriculums
  • Snackable Learning

How to Sell as-a-Service

 

Introduction to APEX

In today's day and age, customers are looking for more flexibility in how they acquire and deploy technology.  As-a-service delivery models promise to revolutionize the technology market, allowing customers to acquire IT at the speed of their business, as they grow.  APEX is Dell Technologies’ breakthrough portfolio of as-a-Service offerings that simplify digital transformation by increasing IT agility and control.

Access the APEX Strategy Sales Overview course for more information:

 

 

 

APEX for our Partners 

To help explain how our Partners benefit from APEX, access the Partner Value Proposition and Go-to-Market course focused on Partners and APEX.

 

 

How to have the "as-a-Service" conversation with customers

Dell Technologies processes and stores more data and resources than any other technology company on the planet. Our customers and partners know this well. They have told us they want to consume this technology differently, to suit their own desired business and financial outcomes.

Access the APEX Financial Selling Introduction course for more information:

 

 

 

APEX Console Sales Overview

The APEX Console will provide a unified, online experience that gives organizations the ability to manage their entire hybrid cloud environment from a single, self-service web user interface, regardless of which vendors they use to run workloads. During this course, you’ll learn about the features and benefits of the APEX Console and discover ways to use the APEX Console in customer conversations to win deals.

Access the APEX Console Sales Overview course for more information:

 

 

 

APEX Console Sales Overview

The APEX Console will provide a unified, online experience that gives organizations the ability to manage their entire hybrid cloud environment from a single, self-service web user interface, regardless of which vendors they use to run workloads. During this course, you’ll learn about the features and benefits of the APEX Console and discover ways to use the APEX Console in customer conversations to win deals.

Access the APEX Console Sales Overview course for more information:

 

 

Prepare for the cloud conversation with customers

Cloud has become a language that every customer uses and includes as part of their standard IT operations. Our customers today face an overwhelming number of choices while navigating this landscape to align capabilities and offerings to their specific challenges and desired outcomes. In this course, we’ll describe the current cloud market trends and landscape and prepare you to talk cloud with various roles in the business.

Access The Cloud Opportunity and Landscape course for more information.

 

Additional Information

  • If you find an opportunity around APEX Cloud Services or APEX Data Storage Services, use these documents to understand what needs to be done for the referral process:

                Referral Process for Solutions Providers

                Referral Process for Distributors

 

  • Dell Technologies created a four-part webcast series exclusively for partner sales and marketing teams, in conjunction with industry guru Bruce Stuart, co-founder of Channelcorp Management Consultants, Inc. Dell expects this series will help you understand global market changes, the impact these changes are having on your customers, and what you should do to protect and grow your sales and pipeline. Being able to offer solutions to your customers in an as-a-Service delivery model is key to your long term success.

 

Curriculums

 

 

APEX Curriculums
APEX Flex On Demand 2021 Today’s dynamic business environment drives the need for immediate access to available capacity, whenever it is required. With APEX Flex on Demand, your customers can acquire the technology they need to support their changing business with payments that scale to match their actual usage.  Select this curriculum to understand how to leverage APEX Flex On Demand to help your customers achieve their business goals.  
SALES: APEX Data Storage Services Curriculum 2021 Traditionally, managing on-premises storage infrastructure can be a challenge. IT departments must navigate over- and under-provisioning concerns, capital budget constraints, and complex procurement and migration cycles. APEX Data Storage Services is an as-a-Service portfolio of scalable and elastic storage resources built on our industry-leading technologies. Our Storage as-a-Service model simplifies the storage process giving your customer complete oversight of their storage resources, while freeing them from the hassles of day-to-day data storage management.   Select one of these curriculums to understand how APEX Data Storage Services can help your customers acheive their business goals.  After completing all the courses within these learning paths you will earn your Sales or SE APEX Data Storage Services Credential 2021.  These credentials count towards earning an APEX Data Storage Services Competency for your company.
SE: APEX Data Storage Services Curriculum 2021

 

Snackable Learning

 

Snackable Learning assets are meant to be quick refreshers on specific topics of interest.

 

How to get support through APEX Console

Battlecard - HPE GreenLake Cloud Services vs. APEX Data Storage Services

Battlecard - Pure as-a-Service vs. APEX Data Storage Services

 

 

 

On Aug 25th, 2021, we had a Virtual ILT event for some of our partners around APEX. 

We had several presenters present some key topics such as:

  • Dan Hodge presenting on APEX Overview & Value to Partners, Understanding Outcome-based Selling, and APEX Data Storage Services Overview
  • Brett Lasby presenting on Using the PowerSizer and How to Book an Order in the APEX Console
  • Erica Lambert presenting on the Partner Service Opportunities with APEX
  • Tina Hanson presenting on the available Partner Resources

Click here to view the videos